Sales Assistant Jobs (2026) — Salary, Cities & Top Employers

Salary analysis

💰 Salary analysis

Salary data based on 248 positions with reported compensation (7% of all Sales Assistant listings).

10th percentile

£16,300

25th percentile

£22,527

Median (50th)

£26,510

75th percentile

£28,000

90th percentile

£28,124

Average salary: £24,601

In-demand skills

🎯 In-Demand skills

Most frequently requested skills in Sales Assistant job descriptions, ranked by mention frequency.

Customer Service

Excel

CRM

By city

🌎 Salary & Jobs by city

Compare Sales Assistant opportunities across 20 cities. Click any city for detailed market analysis.

City	Jobs ▼	Median Salary	Salary Range	Remote %	Companies	New (7d)
London	350	£26,695	£26,500 – £28,000	–	15	55
Manchester	91	£26,695	–	–	15	11
Belfast	58	£28,000	£28,000 – £28,000	2%	15	12
dubai	50	–	–	4%	15	10
Birmingham	50	£27,040	£27,040 – £27,040	–	15	11
Berlin	41	$26,510	$22,527 – $28,000	–	15	0
Hamburg	41	$26,510	$22,527 – $28,000	–	15	12
Glasgow	39	£26,116	£26,116 – £26,406	–	15	6
Ellesmere Port, Cheshire	37	£28,000	£28,000 – £28,000	–	5	3
Edinburgh	37	£28,080	£28,080 – £28,080	–	15	5
Cardiff	33	£26,116	£26,116 – £26,116	–	15	6
United Kingdom	31	£32,000	£32,000 – £32,000	–	4	3
Bicester, Oxfordshire	28	$26,510	$22,527 – $28,000	–	10	5
Ireland	28	$26,510	$22,527 – $28,000	–	9	1
Leeds	27	£17,844	£17,844 – £17,844	–	12	1
Doncaster, South Yorkshire	24	£26,116	£26,116 – £26,116	–	9	3
abu dhabi	22	–	–	–	10	3
München	22	$26,510	$22,527 – $28,000	–	14	1
Liverpool	21	$26,510	$22,527 – $28,000	–	12	2
Bristol	19	$26,510	$22,527 – $28,000	–	9	10

Top employers

🏢 Top employers

15 companies with the most Sales Assistant openings globally.

Kurt Geiger 210 jobs

WHSmith 31 jobs

mulberry 31 jobs

Card Factory 30 jobs

smcp 28 jobs

AlFuttaim 25 jobs

NEOM Wellbeing 19 jobs

Decathlon 19 jobs

Smyths Toys 19 jobs

Yours Clothing Limited 19 jobs

Matalan 13 jobs

Travis Perkins plc 13 jobs

Geographic distribution

🌐 Where Sales Assistants work

United Kingdom 2,325 jobs Germany 761 jobs United States 268 jobs UAE 76 jobs

Sales Assistant Job Market Overview (2026)

The Sales Assistant job market is steadily growing, with 3,430 open positions tracked across 20 cities worldwide. In the past 30 days alone, 2,041 new positions were posted (716 in the last week), indicating strong and consistent demand from employers.

Compensation Landscape

The median salary for Sales Assistant positions is £26,510, with the middle 50% of earners making between £22,527 and £28,000. Top earners (90th percentile) command £28,124 or more. Note that 93% of listings do not disclose salary, so actual compensation may differ in some markets. The highest-paying city is United Kingdom at £32,000 median, while Leeds offers £17,844.

Skills That Get You Hired

Based on analysis of job descriptions, the most in-demand skills for Sales Assistant roles are Customer Service, Excel, and CRM. Including these keywords in your resume and cover letter can significantly improve your ATS match rate and interview chances.

How to Apply

Start by reviewing our Sales Assistant resume example to see what top candidates include. Pair it with a strong cover letter tailored to your target company. Then use JobsChat AI to search all 3,430 positions and get matched based on your experience, preferred location, and salary expectations.

Related roles

Sales Representative → Cashier → Store Protection Specialist → Assistant Store Manager → Account Executive →